Showing posts with label ROYAL ENFIELD. Show all posts
Showing posts with label ROYAL ENFIELD. Show all posts

Wednesday, March 17, 2010

ROYAL ENFIELDS, ROMANTIC OR WORK HORSE?





ROYAL ENFIELD FACTORY, CHENAI:







































A day with Royal Enfield and priority for any long-distance traveler is comfort and I've bounce-tested each model: 350 and 500, military, Classic, the new low rider, single seat and dual. My favourite? The big broad single saddle mounted on coil springs. .
My final conclusion: Enfields look and sound as a bike should. This, of course, is the opinion of a biker born before the war. I hear my four sons chant in unison, “Which war, Dad? The Boer War?” Not kind, but I'm accustomed to it.
I rode a BSA Bantam in the early fifties. Cops were called Bobbies and patrolled on silent water-cooled Velocettes. Vincents were power with speed. Sunbeams were deluxe touring. AJS, Norton, Triumph - all deceased and gone to Heaven. Royal Enfield in Reditch was a casualty. What miracle saved Royal Enfield here in Chenai?
“Why buy an Enfield?” is a reasonable question to ask Royal Enfield's marketing manager, Sachin.
Sachin's reply is as off-beat as hand spraying gas tanks. “There's no logical reason,” he says. “Enfields are heavy. They're slow. They are not fuel efficient.”
“India's Hog,” I suggest.
“Not so,” counters Sachin. “It doesn't matter where, Harleys always dominate. The Bullet becomes part of where ever it is.” Originally British as fish and chips, the Bullett is now quintessentially Indian. T India's most lethal beer is named after it, BULLETT SUPER STRONG, and in Rajastahn you'll find a temple dedicated to a Bullett. Remove it from the temple and it will be back by sunrise – so they say
“So it is romantic,” I insist. “The Morgan of the bike world.”
Again Sachin disagrees. Morgans are in a high price bracket, status symbols. Bullets are workhorses. A horse rider feels the muscles bunch and flow and listens to the rythm of the horse's breathing. The rider of the Bullet feels the beat of the engine and the slow glorious thump of the exhaust.
And that is the Bullet's magic.
Sachin, of course, will disagree. Magic has no place in his vocabulary – strange, as he is so obviously a romantic.

Sunday, September 27, 2009

HOTTING UP

Life is exciting. Firstly I am represented by a new literary agent, Piers Russell-Cobb and a new agent for Foreign Rights, Camilla Ferrier. I've had meetings with the Marketing Manager for the Taj Group and with the Royal Enfield representative for Europe.
Last week I was in London and down to Kent to meet with Toby Brocklehurst.
Tomorrow I drive north to talk with members of the Wakefield Branch of the Classic Bike Club.
Tuesday I'll be at MCN in Peterborough.
Friday to London again for a meeting with Dan Foley of DF Entertainment.
And I've had my hair cut...

Saturday, September 05, 2009

WHAT BIKE?


What bike for India? I visited the British importer of Royal Enfield Bullets yesterday, Watsonian-Squire. Could I handle a Bullet? Was it too heavy? I wheeled it round the parking lot, backwards and forwards, lifted it onto its stand - no problem. And that big broad seat mounted on coil springs, Bliss!